This way, you’ll introduce your new sending IP address to the Internet world in a smooth and safe way that spam filtering services will appreciate.Īlthough Yahoo doesn’t have an IP whitelisting program to guarantee the Inbox deliverability, senders can submit their IPs for review.īased on their review, they will modify your reputation in their systems if needed. To protect your new IP address, take the time to “warm it up.” Start by sending small blasts of a few thousand messages at a time and slowly increase the volume over a few weeks. The consequences can include the downgrade of your server’s reputation and blacklisting. If you do, your IP would look like a machine compromised by a spammer and raise a “red flag” to email filtering systems and ISPs. It is OK if you do not start blasting big email campaigns one day. If your IP address is rather new or if you have not sent a lot of emails from it yet, the IP has little or no existing reputation. If you are concerned about your deliverability, you can ask the email service provider to provide you with a dedicated IP where you will be able to build your own reputation.īe careful about new IPs. That means you do need to worry about it. Sometimes some IP in the pool can end up on blacklists which may affect deliverability, but ESP used to solve the IP blacklisting issues in a timely manner.
ESP usually use a pool of IP addresses that they rotate during message sending. In this scenario, the IP reputation is built based on the mailing activity of all users. When you are using an email service provider (ESP), as a rule, you share the sending IPs with other ESP customers.
So, the key factors Yahoo looks at when deciding whether or not a message is spam are: #1.
In this article, we tell about the key factors the Yahoo mailbox provider uses to determine if an email message is spam or not and give tips senders can implement to improve deliverability to their Yahoo users. Despite correctly setup email authentication records (DKIM, SPF and DMARC) emails are often moved to the Yahoo’s spam folder.ĭeliverability is a real challenge in the modern email marketing as spam filters are constantly evolving and filtering incoming mail more aggressively than ever. We’re receiving emails from our customers who complain of having troubles with delivering their messages to Yahoo email addresses. Yahoo Delivery Issues: Why Email is Placed to the Spam Folder
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